Server-side Tracking

Introduction Moving to server-side tracking is a major step toward better data control, privacy compliance, and improved tracking accuracy. However, many marketers and developers face a frustrating issue after setting up their server container — GA4 DebugView shows empty white dots or no events at all, even though the server container status shows “Running.” If […]

(Introduction) Are you seeing a drop in your Facebook Ad performance? You’re not alone. Many businesses are experiencing significant data loss due to privacy updates and browser restrictions. The solution isn’t higher spend—it’s Server-Side Tracking via Meta Conversions API (CAPI). Section 1: The Problem with Traditional Browser Tracking Traditional pixel tracking relies on the user’s

[Introduction] Server-side tracking (SST) is no longer a luxury—it’s a necessity for accurate data in a cookie-less world. However, setting it up via Google Tag Manager (GTM) and Stape.io often comes with technical hurdles. If your Server Container isn’t receiving data or showing “No Summary,” this guide is for you. Step 1: Proper Subdomain &

The Hook: Most businesses lose 15-30% of their conversion data due to ad-blockers and Safari’s ITP. Moving to Server-Side Tracking is the solution, but a “broken setup” is worse than no setup. If your server is receiving data but GA4 is empty, you are making the exact mistakes I recently solved for a complex infrastructure.

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