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Why Hiring a Tracking Expert is Not an Expense, But a Profit-Sharing Partnership
Introduction: In the world of high-stakes digital advertising, most business owners are unknowingly throwing 40% of their ad budget into...
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Stop Wasting Ad Spend: How Server-Side Tracking Increases ROAS for E-commerce Brands
If you are running a global e-commerce brand, you’ve likely noticed a frustrating trend over the last year: your ad...
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Why Your WPForms Won’t Fire in GTM—and How to Fix It Using Custom Events.
Introduction In the world of data-driven marketing, precise conversion tracking is the backbone of a successful strategy. However, even seasoned...
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Solving the “Empty DebugView” Issue in GA4 Server-Side Tracking
Introduction Moving to server-side tracking is a major step toward better data control, privacy compliance, and improved tracking accuracy. However,...
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How to Recover Lost Meta Ads Data with Server-Side Tracking & CAPI (2026 Guide)
(Introduction) Are you seeing a drop in your Facebook Ad performance? You’re not alone. Many businesses are experiencing significant data...
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How to Fix GA4 Server-Side Tracking Issues: A Step-by-Step Guide for Stape.io & GTM
[Introduction] Server-side tracking (SST) is no longer a luxury—it’s a necessity for accurate data in a cookie-less world. However, setting...
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Stop Losing Data: Why Your GA4 Server-Side Setup is Failing (and How I Fixed It)
The Hook: Most businesses lose 15-30% of their conversion data due to ad-blockers and Safari’s ITP. Moving to Server-Side Tracking...
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